Tri-Cities Airport’s Fly Local Campaign Earns Top Awards
Tri-Cities Airport’s “Fly Local” campaign continues to make an impact, earning top recognition at the American Advertising Federation (AAF) Southwest Virginia American Advertising Awards. The campaign received a Gold ADDY – the highest level of distinction – and was also named Best in Show for its creative excellence.
“The Fly Local campaign has been an incredible success, and we are thrilled to see it recognized in such a meaningful way,” said Trevor Rice, Director of Marketing and Air Service Development at Tri-Cities Airport. “Working with local partners allowed us to bring this campaign to life in a way that truly resonated with our community. Fly Local isn’t just a message – it’s a movement that strengthens air service and benefits travelers throughout our region.”
The Fly Local initiative encourages travelers to choose Tri-Cities Airport (TRI) for their journeys, reinforcing the benefits of flying local and supporting regional air service growth. This award-winning campaign was made possible through the collaboration of ARO Creative, The Leverage Group, and Kat Bundy Strategic Marketing. Together, they crafted engaging visuals and content, executed strategic media placements, and worked to maximize the campaign’s reach.
“We are honored to have had the opportunity to collaborate with Tri-Cities Airport and The Leverage Group on the Fly Local campaign,” said Ashley Shutt, President of ARO Creative. “The success of this initiative reflects the strength of our partnership and our shared commitment to enhancing the airport’s presence and impact in the region.”
“Our partnership with ARO Creative on the Fly Local campaign is a fantastic opportunity to highlight the advantages and importance of choosing Tri-Cities Airport,” said Rob Bunch, Senior Executive of The Leverage Group. “When we choose to fly local, it strengthens our community and gives us as consumers more options.”
Tri-Cities Airport is proud to see Fly Local recognized among the region’s top creative efforts. In addition to the ADDY honors, the campaign was also named a finalist in the Airports Council International-North America (ACI-NA) Excellence in Airport Marketing, Communications, and Customer Experience Awards. Competing against airports across North America, Fly Local was recognized as a finalist in the Overall Marketing Programs category, highlighting its impact in strengthening regional air service and engaging the community.
Tri-Cities Airport remains committed to connecting the region with convenient travel options and strengthening local air service. The recognition from both the AAF SWVA American Advertising Awards and ACI-NA underscores the impact of the Fly Local campaign and the power of collaboration in supporting regional growth.